The beauty of empowering others is that your own power is not diminished in the process.

– Barbara Colorose

Congratulations. You’ve got your first few paying clients…finally!

What’s next?  How will you effectively communicate and manage your private clients without reinventing the wheel or getting trapped in your business?

There’s a solution.  Listen how.

For more helpful start up success tips like this one, obtain a copy of my free 7- day business start up mini course today.

One of the fastest ways to build your business from the ground up is to be the missing link  in your niche.

Every niche market has a need.

It’s up to you to figure out what that need is.  This way you become a premier “solution provider” for your ideal clientele … from start up to launch and beyond.

Imagine:

- Pulling  prospects toward you with your message instead of chasing after or giving away your services for free.

- Building your list and getting paid for your services, programs and products over the life of your business.

- Earning revenue for your business  even though you don’t have any paying private clients.

To fill the void in your niche market, you’ve got to be intentional and strategic about what you communicate and how to get desired results.

Here are 3 quick strategies to get started with this process:

1. Get clear on your message:  Your message is core to your business model and design and supports your vision and mission.   This is what you believe makes the difference in helpin g your clients reach their most  important goals, dreams, desires in their life, career, business.  Without it you will be subject to creating solutions that misalign with what you’re all about.

2. Clarify your niche:  If you don’t know what you do and how you serve others, all of your marketing efforts will be dead in the water.   Who you serve and what you do to help others meet their most important goals is the sweet spot of defining your niche.  Clarify this for yourself first.

3. Study what’s already out there: Chances are you are not the only in your field who does what you do.  Get new ideas about how to serve your market by doing research and investigate what is already being offered.  By doing this, you not only uncover who your competitors are,  you will know that you are providing value and relevant solutions.

It is this perspective and understanding, that you need to develop your distinction.  Your ability to find your voice in a crowded market place, understanding your unique positioning, and what makes you stand out from all the rest, will put you on the fast track to becoming the missing link in your niche.

You can get started right way with this process. Obtain a copy of my free video training series and learn more about what’s getting in your way of attracting your ideal client and how to create killer content and information that pull potential clients forward and get prospects to YES faster http:// http://bit.ly/ngFSB7

The whole point of getting things done is knowing what to leave undone.

–Lady Stella Reading

How would you feel if you could:

Stop giving away your services for free & start getting paid what you’re worth?

Pull more clients toward you instead of chasing after them?

Make money while at work during the day, or in your sleep?

Establish loyal followers and fans and full paying clients over the life of your business?

I have been thinking a lot about the distinction between a thriving solo business, and one that is starved for clients and not making any money.

Why is it that some solopreneurs are able to establish their credibility, get their name out there in a bigger way, get prospects to join their list and take the next step with them, while others chase after prospects, discount their services or give away their services for free in hopes that someone will hire them.

The answer:  Those with a sound business model beyond working one-on-one with clients, and a keen sense of marketing are seeing more optimal results. They are elevating their success by choosing smarter more leveraged approaches to build their business faster.

And the same can happen for you.

Introducing,  my new FREE 3-part video training series, My First Info Product Now, designed to teach YOU how you can attract ideal clients, build your list, and make money now — even if you still haven’t landed your first full paying client.

http://bit.ly/nSsyHd

Are you ready to  get going with creating more money, meaning and purpose that  you desire for your life right now?

Grab a copy of this high content, high value information. You should know that it won’t be up for very long, as I am only allowing access to it for a short amount of time.

I am excited to share this with you!  Please leave your comments and thoughts. I am looking forward to your feedback.

http://bit.ly/nSsyHd

You form a corporation or LLC to protect yourself from personal liability for obligations of the business. It is critically important that your corporation or LLC maintain its own bank account and that transactions of the business be distinct from your personal transactions. If you personally spend funds on business, submit documentation and have yourself reimbursed. Co-mingling of funds runs the risk that you might void your protection from liability.

This entry was adopted by gosmallbiz.com.  You can get more legal advice about LLC and how to protect your personal assets  Click here to learn how for less than $2 per day.

Keep a grateful journal.

Every night, list five things that you are grateful for.

What it will begin to do is change your perspective of your day and your life.

--Oprah Winfrey

Stop treating your business like a job; instead think and act like an entrepreneur …

For more practical advice for business start up, obtain a copy of my business start up mini e-course http://www.bizstartupminicourse.com

A couple of months ago, I made my annual trek to the United States to see my family, take care of administrative tasks for my consultancy, and attend a professional congress.   About ½ hour into my flight, the pilot announced a technical problem and said that we needed to return to Paris to have our plane repaired.

While the waiting time was not “extra” time in my life, it did represent time not previously planned. What to do with it? There was no audio or video service on the plane, and I do not download movies or music to my computer. There was no WiFi available, so I had no opportunity to check e-mail or surf the Web.  I had three “brain dump” books with me, but was reluctant to begin looking at their contents because I did not want to begin concentrating on the projects and ideas recorded in them only to be interrupted with periodic announcements about the flight. So I elected to:

Do nothing!

Most women solopreneurs are so busy during the workday that they never take a moment to simply relax and breathe.  How many of us have the luxury of literally doing nothing during a given day . . . even if it is only for a few minutes?  What does it feel like?  Do we even remember?

Doing nothing can feel uncomfortable when we are accustomed to being “on” all the time – thinking about multiple, current projects at work, then going home and taking care of our responsibilities there.  

Yet taking “do nothing” time is the best thing that we can do to rejuvenate our minds and spirits so that we can perform better when we return to our business projects and activities.  I daresay that many of us have forgotten what it feels like to let our minds wander freely, and I consider this to be a great loss for us, both personally and professionally.

Doing nothing, even for five minutes, is the beginning of the end of overwhelm.  Take some time today and try it!  Leave your comments below to let me know how it feels!

This post was prepared by guest blogger,  Monique Y. Wells.  Monique Y. Wells is the Paris Muse of Time Management™.  She invites you to join her in her 6-step mentoring program for Getting over Overwhelm, which will teach you how to achieve more by doing less!  Access her free video training series and learn about her coaching program by clicking here: http://bit.ly/qStzqr

You’re smart enough and you make good choices.  But you may not meet the profile of a typical client and/or customer.

Remember it’s not about you!

To attract ideal clientele, it’s critical to study and understand  your target audience.  Then you can tailor your marketing copy to meet their needs and anticipate their objections.

For ex:  (I know you aren’t a cars sales woman, but let’s use this example for simplicity sake) …if you were the sports car type, but selling minivans, you would have to understand the needs and concerns of customers looking for family transportation. Forget about your own preferences and communicate with the customer in a way that shows that you both understand and care about their special needs and preferences.

This entry was adopted by gosmallbiz.com.   Need help with understanding your clients  and customer base?  Research is key.  Click here to learn how you can hire your very own team of marketing consultants for less than $2/day to learn best practices for studying your target audience.