Success Transitions | Business Strategies for Women Entrepreneurs & Soloprofessionals » Uncategorized

Biz Tip of the Week: Put Yourself in the Customer’s Shoes

Zenobia — Tue, 06 Sep 2011 12:22:50 +0000

You’re smart enough and you make good choices. But you may not meet the profile of a typical client and/or customer.

Remember it’s not about you!

To attract ideal clientele, it’s critical to study and understand your target audience. Then you can tailor your marketing copy to meet their needs and anticipate their objections.

For ex: (I know you aren’t a cars sales woman, but let’s use this example for simplicity sake) …if you were the sports car type, but selling minivans, you would have to understand the needs and concerns of customers looking for family transportation. Forget about your own preferences and communicate with the customer in a way that shows that you both understand and care about their special needs and preferences.

This entry was adopted by gosmallbiz.com. Need help with understanding your clients and customer base? Research is key. Click here to learn how you can hire your very own team of marketing consultants for less than $2/day to learn best practices for studying your target audience.

Inspiration for Women – Thought of the Day

Zenobia — Thu, 07 Jul 2011 12:35:37 +0000

Far away there in the sunshine are my highest aspirations.

I may not reach them, but I can look up and see their beauty,

believe in them, and try to follow where they lead.

-Louisa May Alcott

Inspiration for Women – Thought of the Day

Zenobia — Fri, 10 Jun 2011 12:21:52 +0000

“Striving for excellence motivates you;

striving for perfection is demoralizing.”

–Harriet Braiker

Inspiration for Women – Quote of the Day

Zenobia — Fri, 18 Mar 2011 12:00:16 +0000

“Nothing ventured, nothing gained.” Proverb

When was the last time you took a risk on something you wanted

– something you believed in — something you knew you needed to do?

If you haven’t in a while, do it!

365 Meditations & Reflections for Women Who Do Too Much, by Anne Wilson Schaef

Inspiration for Women – Thought of the Day

Zenobia — Thu, 17 Mar 2011 00:00:52 +0000

We accept the virtue of perseverance. And unfortunately, out dedication to it has affected our judgement and

our ability to discern what is really needed.

Balance is key!

From 365 Meditations & Reflections for Women Who Do Too Much, by Anne Wilson Schaef

When FUN and Making Money Merge

Zenobia — Sun, 22 Nov 2009 22:22:21 +0000

I am wondering if the work of your business and your personal life has gotten a bit too serious lately. Sometimes you’ve gotta just let your hair down and have a little fun.

What if you could have fun, and make money, all at the same time?

I recently heard of a company named Blastoff and just had to share…

What is Blastoff?

It’s a company that has found a way to bring entertainment, the latest news, music, TV shows and movies, all your favorite social media connections, and shopping from 400 vendors – ALL IN ONE PLACE!!

Here are the Top 6 Reasons Why You Will Have a Blast with Blastoff:

It saves you time and energy – you can navigate to some of your favorite, most visited websites, from one central place.

It saves you money – there are over 400 vendors participating (to include a mall of stores you already shop anyway, home, wireless, travel and legal services). All offer regular special offers and incentives that leaves more money in your pocket.

It rewards you for shopping – not only do you get to shop from the comfort of your own home, you also get cash back on your purchases.

It’s fun and convenient – you can listen to music, watch tv shows, videos, play video games, read the news and play on your favorite social media network all in one central place.

It’s viral – with Blastoff you get your own website, which you can customize and program as your home page. From there similar to Facebook, Twitter and all the other social media networks, you invite people to join your network for FREE. They in turn get to customize their own page, invite others to join in the fun, save money on purchases, and earn money back.

You can make even MORE money – not only do you get cash back from purchases you’ve made but also from from the purchases made from everyone in your network.

All in all, it’s fun, easy, and FREE. What better, easier way can you monetize your social network?

Click here to get started: http://www.getexcitedwithblastoff.com

YOUR ASSIGNMENT: Have FUN & a BLAST!